Illustration for article titled Look! Its a Love Chair.

I'm not a HUGE Valentine's Day girl. All I really want is a funny card, probably from Paper Source. Any brand that centers ALL of their marketing/content on Valentine's Day for February 14 gets on my nerves a little bit. What about all of the people who hate it? Or just want through a break up and want you to STFU about hearts and kisses?

Svpply sends out emails that reveal uncovered goodies their users are 'wanting,' and I especially enjoyed how they approached the Valentine's Day edition of this. The email didn't say anything about love or hearts or the name of the holiday anywhere. Instead, the copy-driven messaging carried on as usual, but the curation of products was certainly Valentine's Day themed, in that it was all red.

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The product selection wasn't stereotypical feminine crap. It was a lovely mix of practical products that people want on days other than Valentine's Day: medicine storage box, scarf, soap. Sure, there were hearts and unmentionables sprinkled in, but it was a fairly well rounded selection with a color theme. Simple as that. 

Hey, if I got a chair for Valentine's Day, I'd be THRILLED. 

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