Normally developing a brand's identity is a very customized, strategic experience. But maybe it doesn't have to be? Ben Pieratt, Svpply co-founder and designer at Girlfriend, introduced the branding for Hessian to the Internet. That catch: Hessian isn't yet attached to any product, service, or company. It's just an identity package waiting for an owner. In the HMTL5-heavy journey to understand what Hessian is, Pieratt offers possible use scenarios and iterations of the logo.  

Do we think this model of brand development can work? 

Asking price: $18k.